Zoniverse Beauty
ROLE: Graphic Designer, UI/UX Designer, Content Creator, Brand Founder
SCOPE: UI/UX Design, Branding, Package Design, Web Design, E-Commerce
TOOLS: Adobe XD, Adobe Illustrator, Meta Business Suite, Shopify
TIMELINE: August 2022 - July 2023
Overview
Zoniverse Beauty is an E-Commerce platform, powered by Shopify, dedicated to offering a curated selection of ethical and sustainable beauty products inspired by the boundless part of the universe. The. brand strive to create a community that values beauty products that are not only effective but also mindful of their impact on the environment and society.
The Problem
The beauty industry can be overwhelming, with many seeking products that match their style and skin needs while also being sustainable and eco-friendly. I aim to solve this problem by offering a unique range of beauty products inspired by the vast and diverse universe. Our products celebrate the endless possibilities of beauty, with inclusive and sustainable options that cater to every skin needs.
The Solution
A comprehensive brand experience by combining ethical and sustainable beauty products with thoughtfully designed packaging that reflects the brand's commitment to the environment
Zoniverse Beauty at a glance:
Diverse Product Range: Explore a vast selection of beauty products tailored to various styles, skin types, and preferences.
User-Friendly Shopping Experience: Enjoy seamless navigation and personalized recommendations for a hassle-free shopping experience.
Comprehensive Product Reviews: Access detailed reviews and ratings from other users to make informed purchasing decisions.
Interactive Features: Utilize tools like "Shop the Look" and "Find Your Foundation Shade" to discover products that match your needs.
Research
Research indicates that numerous beauty brands still adhere to non-cruelty-free practices, employing animal testing methods in their product development. According to Statista, this data highlights the significance of cruelty-free practices among consumers worldwide. In Germany, 33% of respondents consider animal welfare crucial when purchasing food, with 25% for personal care products and 24% for apparel. In India, 21% prioritize cruelty-free apparel, 20% personal care, and 17% food. The United States and China show lower concern, with 16% of U.S. respondents and 10% of Chinese respondents valuing cruelty-free options across all categories. Based on an article by Cruelty-Free Kitty, as of 2021, a staggering 88% of the top beauty brands still funded animal testing, despite growing consumer demand for cruelty-free alternatives.
Competitive Analysis
To stand out in the beauty market, Zoniverse leverages its celestial-inspired branding, emphasizing inclusivity, ethical practices, and innovation. With a diverse range of products catering to various skin tones and types, Zoniverse Beauty fosters a community of beauty enthusiasts passionate about cruelty-free and sustainable beauty.
User Persona & Interview
The interviewee is more likely to purchase sustainable, and ethically-made beauty products, reflecting the rising consumer preference for sustainability in the beauty industry.
What specific factors do you consider when choosing beauty products, particularly in terms of sustainability and ethical practices?
I prioritize cruelty-free products, use sustainable packaging, and contain ethically sourced, natural ingredients.
How important is transparency about ingredients and sourcing when deciding which beauty brands to support?
Transparency is crucial; I need to know exactly what’s in the product and where it comes from to trust the brand.
In what ways do you believe beauty brands can improve their commitment to sustainability and ethical practices, and what changes would you like to see in the industry?
Brands should adopt zero-waste packaging, ensure all products are cruelty-free, and be more transparent about sourcing. I’d also like to see more initiatives that give back to communities and the environment.
Why Shopify?
With Shopify, Zoniverse Beauty can easily build and manage its online store, working with a third-party supplier, and showcasing a variety of products while providing a seamless shopping experience for customers. Additionally, Shopify offers various integrations and apps to streamline inventory management, marketing, and customer support, allowing Zoniverse Beauty to focus on growing its brand and connecting with its community of beauty enthusiasts.
Branding
Zoniverse Beauty's branding exudes ethereal elegance, blending soft pastel hues with captivating space-themed typography. Inspired by the cosmos, our branding evokes a sense of celestial wonder, inviting customers into a universe of beauty exploration.
Brand Extension (Mockups)
Content Creation
As an aspiring beauty content creator on Instagram and TikTok, I decided to embark on my user journey in learning about the beauty community and products. I'm fortunate to have a growing community of passionate beauty enthusiasts. Through engaging posts and tutorials, I aim to inspire confidence and celebrate diversity in makeup and skincare. As my platform continues to grow, I remain committed to delivering valuable content and being involved with the UGC (User-Generated Content) community presents a significant opportunity to amplify the brand's presence and authenticity.
Business Pitching
I had the opportunity to present a 7-minute video pitch for Zoniverse Beauty at the TCU School of Business & Entrepreneurship, which was one of the most transformative learning experiences. Making it to the final round and pitching to stakeholders taught me the importance of clear communication and strategic planning in entrepreneurship. It was a reflective lesson on refining our business model, understanding market dynamics, and effectively engaging with stakeholders in the beauty industry.