WB Virtual Try-On Campaign
ROLE: Graphic Designer
SCOPE: Graphic Design, Branding, Advertising, Storyboarding
TOOLS: Photoshop, Illustrator, InDesign
DURATION: 2 weeks
Overview
Warby Parker is an innovative eyewear brand known for offering stylish, high-quality glasses at an affordable price. Founded with the mission to make eyewear accessible, the brand combines fashion with functionality, offering a range of prescription glasses and sunglasses. This campaign for Warby Parker highlights the convenience of their Virtual Try-On feature, allowing customers to try on glasses from the comfort of their own home.
The Problem
In a world where shopping can feel overwhelming and crowded, Warby Parker offers a seamless, stress-free solution. The campaign focuses on a relatable character, Jamie, who feels frustrated by the in-store experience but finds relief and excitement when she discovers the ability to virtually try on glasses at home. The message emphasizes how easy and enjoyable it is to browse and select frames without leaving home, all while maintaining Warby Parker's commitment to style, quality, and convenience.
Creative Process
Brand Research, Scriptwriting, and Storyboarding
My creative process for this campaign involved understanding Warby Parker's core values of convenience, style, and customer satisfaction. I researched the brand's emphasis on accessibility and innovation, then crafted a script that highlights the problem of overwhelming in-store eyewear choices and presents the Virtual Try-On feature as the solution. The storyboard followed, visually mapping out Jamie’s journey from frustration to relief, with a focus on simplicity and ease. This approach ensured the campaign was engaging, aligned with Warby Parker’s brand identity, and effectively communicated the benefits of their innovative shopping experience.
Storyboarding
The storyboarding process focused on creating a clear and concise visual narrative that flows smoothly within the 15-second time frame. I mapped out key moments of Jamie’s journey, from feeling overwhelmed in the store to discovering the convenience of Warby Parker’s Virtual Try-On feature at home. Each frame was designed to emphasize her emotional shift, using simple compositions and minimalistic design to align with Warby Parker’s aesthetic. The goal was to keep the visuals dynamic while maintaining clarity and focus on the product’s benefits.
Social Media Branding
We connected the social media branding to our campaign by using Warby Parker’s signature design elements— blue tones color palette, clean typography, and minimalist style—to create a cohesive visual identity. These elements helped reinforce the campaign's message of convenience and ease, while maintaining the brand’s sophisticated and approachable aesthetic. By aligning the social media content with the campaign’s tone and visuals, we ensured a seamless experience that resonates with Warby Parker’s audience, strengthening both the campaign’s impact and the brand’s overall presence.