ROXO Agency
ROLE: Graphic Designer - Spring 2024
SCOPE: Graphic Design, Team Collaboration, Branding, & Social Media.
TOOLS: Illustration, Photoshop, Canva, & Figma.
DURATION: 4 months
“As a nonprofit dedicated to creating magical spaces for children in need, our mission is deeply rooted in bringing joy and comfort to families. ROXO’s exceptional work on our website redesign and branding assets perfectly aligned with our values and vision. The new site not only enhances our online presence but also effectively communicates our mission and impact. The cohesive branding for our social media channels complements the website beautifully, creating a unified and engaging experience. We are truly grateful for ROXO’s team contribution.”
Overview
During the Spring of 2024, the blue team at ROXO was tasked to create impactful social media strategy, and branding assets for two clients in the Dallas-Fort Worth area: TCU’s College of Science and Engineering, encompassing over 11 departments, and the nonprofit organization Once Upon a Room. My work included designing merchandise, social media graphics, and contributing to branding and website design, enhancing visibility and engagement for both clients.
Testimonials
“I was thoroughly impressed with the branding assets and the thoughtful rebranding process ROXO delivered. The merchandise, and social graphics created for our various departments was not only visually appealing but also unified, effectively presenting the school as a cohesive entity. ROXO’s attention to detail and creative approach significantly enhanced our visibility and impact.”
1. Once Upon a Room
Once Upon a Room (OUR) is a non-profit organization that provides personalized hospital room decorations to chronically ill/ acute trauma patients. OUAR strives to help patients experiencing hardship by adding a spark of joy and positivity within a contrastingly dark hospital environment. The organization touches the lives of not only the patients but also the families and healthcare professionals.
-
January 2024 - May 2024
-
Brand Guide, Website Renovation, Social Media Templates
The Challenge
Once Upon a Room is encountering challenges in achieving cohesiveness throughout its social media platforms, and aligning with its established branding on its website. Key issues include inadequate color accessibility, an overwhelming volume of information, and a need for content simplification. These challenges result in a fragmented user experience, undermining the brand's overall effectiveness and appeal. As the graphic designer, I work alongside my team members to find the best solution to address these challenges and cater to OUAR’s needs.
This is a brief video that showcases the original website before revamping.
The Solution
Our approach centers on a comprehensive redesign of the website to enhance its cohesiveness and user-friendliness while aligning with the brand's identity and values. By adhering to these guidelines, the client can effectively reinforce their brand identity and create a unified visual experience for their audience.
The Website
I work closely with the team members using Figma to develop the website layouts, following the development of the brand guide and assets. Collaborating with the creative director and social media manager, we integrate insights from the brand guide to craft a visually appealing and consistent design. (Website created in Squarespace)
2. TCU College of Science & Engineering
TCU College of Science and Engineering is a group of TCU faculty, students, staff, and professors that strives to foster knowledge of and curiosity about science, mathematics, and engineering. It values learning through discovery and innovation with hands-on experience. CSE offers academic and research possibilities for students within their 11 departments.
The Challenge
Despite its commitment to fostering knowledge and curiosity through discovery and innovation, the college's visibility and engagement remain limited. To address this, there is a need to highlight student work more effectively and build a stronger audience, ensuring that the college's academic and research opportunities are well-promoted and recognized within the university community.
-
January 2024 - May 2024
-
Brand Guide, Social Media Templates, and T-Shirt Design
The Solution
Through vibrant designs that showcase student work, fieldwork opportunities, and program diversity, we aim to ignite understanding and enthusiasm among the student community, which spans 11 departments. By visually presenting the extensive range of opportunities within CSE, we seek to unite students in their collective pursuit of knowledge and achievement. To achieve this, we adhere to a brand guide that establishes clear standards for maintaining a cohesive and recognizable brand presence, ensuring that our visual identity remains consistent and impactful.
T-Shirt Design
The T-shirt design for TCU College of Science and Engineering is a minimalist yet innovative representation, blending the school's branding with department-specific typography. It's both stylish and proudly emblematic of the college's identity.
Front of T-Shirt
Back of T-Shirt
ROXO Agency
ROLE: Digital Art Director (Fall 2024)
SCOPE: Graphic Design, Team Collaboration, Branding, & Social Media, Digital Art Direction
TOOLS: Photoshop, Illustrator Canva
DURATION: Present
Overview
As a Digital Art Director for Fall 2024, I oversee the creative direction of all Roxo social media channels, ensuring brand aesthetics and messaging are aligned. My focus is on enhancing our presence through impactful visual content and innovative campaigns, aiming for a 50% increase in social engagement. I also work on expanding audience reach and engaging prospective members through targeted social media strategies.
1. Website Revamp
ROXO needs a website revamp to effectively showcase our work and enhance our brand presence. A modern, user-friendly design will highlight our innovative projects and creative capabilities, attracting potential clients and collaborators. By improving the website's visual appeal and functionality, we can better communicate our brand identity and values, ultimately fostering deeper engagement and driving growth.
2. Updated Brand Guide
An updated brand guide for ROXO will provide essential resources, including fonts, visual elements, and usage guidelines to ensure consistency across all platforms. This comprehensive guide will serve as a valuable tool for all current, and future ROXO members and faculty, enabling them to align their work with our brand identity. By establishing clear standards for typography, color palettes, and graphic elements, we can create a cohesive visual language that strengthens our brand presence and enhances our overall messaging.
3. ROXO’s Social Media
I also focus on social media management, crafting graphics that resonate with our audience while reinforcing our brand's modern and cohesive identity. By collaborating closely with the Director of Social Media, I ensure our content on platforms like Instagram and LinkedIn reflects a forward-thinking approach. This involves designing visuals that not only engage our audience but also communicate our innovative spirit. Together, we aim to enhance Roxo’s branding, making it more relatable and impactful while maintaining a unified aesthetic across all channels.
3. ROXO’s Recruiment Week
During Roxo’s Recruitment Week, I designed tabling assets such as flyers and brochures for tabling events across TCU’s campus, especially within the Business, Fine Arts, and Communications departments. These materials promote Roxo as a unique, student-run agency and encourage students to join. My designs are crafted to capture attention and convey Roxo’s innovative spirit, creating a cohesive and inviting brand presence that resonates with potential recruits.
