ROXO Agency

ROLE: Digital Art Director (Fall 2024 - Spring 2025)

SCOPE: Graphic Design, Team Collaboration, Branding, & Social Media, Creative Direction

TOOLS: Illustrator, Photoshop, Squarespace, Canva

Overview

ROXO is a student-run PR and advertising agency at Texas Christian University, part of the TCU Bob Schieffer College of Communications. The challenge was to enhance the agency’s brand presence and engagement through creative design and social media management. By leading initiatives and mentoring teams, the solution focused on aligning creative work with strategic goals, resulting in more impactful campaigns and stronger client relationships.

ROXO’s Website

ROXO needs a website revamp to better showcase our work and strengthen our brand presence. A modern, user-friendly design will highlight our creative projects, attract potential clients, and communicate our brand identity, fostering deeper engagement and growth.

ROXO’s Social Media

I focus on social media management, creating graphics that reinforce ROXO’s modern, cohesive identity. Collaborating with the Director of Social Media, I design engaging visuals for platforms like Instagram and LinkedIn to enhance ROXO’s branding and communicate its innovative spirit.

ROXO’s Recruiment Week

During Roxo’s Recruitment Week, I designed tabling assets such as flyers and brochures for tabling events across TCU’s campus, especially within the Business, Fine Arts, and Communications departments. These materials promote Roxo as a unique, student-run agency and encourage students to join.