Social Cause Mantra

ROLE: Graphic Designer

TOOLS: Photoshop, Illustrator, After Effects, ProCreate

DURATION: 3 weeks

CREDITS: Stock Images - Unsplash

Overview

Inspired by the mission of the National Council of Mental Wellbeing, a mental organizations that deliver mental health and substance use recovery services in America. Guided by the personal mantra "Emotion makes us human," the project aims to celebrate the shared emotional experiences that connect us and reduce the stigma surrounding mental health. The challenge is to design a mural and a social media graphic to promote mental health awareness, followed by a short movie animation.

Short Movie Animation

“The Journey of Becoming” was inspired by the core values of self-discovery and emotional wellness, aligning closely with the social cause mantra of the National Council of Mental Wellbeing. The animation reflects the struggles of balancing life’s demands and the liberating power of letting go—ideas central to mental health awareness. Through its raw, hand-drawn style, the film conveys the emotional nuances of self-acceptance and resilience.

Mockups

T-Shirt Mockup

Mural Mockup - Indoor

Mural Mockup - Outdoor

Social Media Mockup

Design

Branding

Creative Process