Snuzzle
ROLE: Graphic Designer
SCOPE: Graphic Design & Branding, Website Design, Basic HTML/CSS
TOOLS: Illustration & Photoshop, Adobe XD, Adobe Dreamweaver.
DURATION: 1 month
Overview
Snuzzle Vet Care was created to address the needs of busy professionals who struggle to balance their responsibilities with the care of their pets. The service was designed to offer efficient, reliable, and compassionate veterinary care, tailored to fit demanding schedules. A cohesive brand identity was developed to blend warmth with professionalism, reflecting Snuzzle’s commitment to quality. Additionally, a user-friendly website was crafted to streamline appointment bookings, automate reminders, and provide easy access to essential pet care information, offering a seamless experience for pet owners with busy lifestyles.
The Problem
Busy pet owners face challenges in finding flexible and convenient veterinary services for their beloved pets. By offering comprehensive care in a warm and friendly environment, Snuzzle aims to make prioritizing pet health easier for the Fort Worth community. The brand was created to enhance the health and happiness of pets while fostering strong, lasting relationships with pet owners.
The Solution
A user-friendly website that prioritized the needs of busy pet owners, offering easy navigation, personalized content, and streamlined access to essential information and services. (Seamless scheduling, comprehensive service listing, and engaging testimonials with a virtual tour feature)
Research
According to the World Animal Foundation (WAF) statistics, about 70% of U.S. households own a pet. With increasing work demands and busy lifestyles, many pet owners struggle to find time to care for their pets adequately. A study by the American Veterinary Medical Association (AVMA) found that pet owners spend an average of 30 minutes to 1 hour per day on pet care, including feeding, grooming, and exercise. Busy schedules can make it challenging to meet these needs consistently. The growing market for pet tech, online pet products, and subscription services highlights a clear trend toward prioritizing ease of use and accessibility in pet care.
Competitive Analysis
With extended hours and a user-friendly website featuring easy online booking and access to pet health records, Snuzzle ensures that pet care fits seamlessly into the lives of its clients. This commitment to convenience, coupled with a dedication to providing high-quality and trusted veterinary services, positions Snuzzle as the premier choice for pet owners in Fort Worth and Dallas seeking optimal care for their furry companions.
User Personas & Interview
Meet Nina, a 25-year-old data analyst with a demanding schedule who seeks flexible and convenient pet care for her two beloved dogs. She values a trusted veterinary service that can accommodate her busy lifestyle and appreciates a user-friendly website with an easy-to-navigate scheduling feature to manage her appointments effortlessly.
How might we design a seamless and efficient pet care experience for busy professionals, enabling them to effortlessly manage appointments, medication, and access quality care while maintaining a balanced work-life routine?
Creative Process
Through logo thumbnail sketches, the objective was to capture the essence of this bond, creating a visual identity that resonates equally with pet owners and their beloved animals.
Branding
Medical Uniform Design
Mockups
Stationery Design
Merch Design (Hoodie)
Brochure Design
Digital Devices Mockup
Social Media Design
Van Design For Pet Services