Rally
ROLE: Product Designer for TCU Team Frog (A 9-week apprenticeship by Dialexa, an IBM company, Dialexa EDU - Spring 2024)
TOOLS: Figma, Adobe Illustrator
TIMELINE: January 2024 - April 2024
CREDITS: Stock Images - Unsplash
Overview
Dialexa, a software technology company based in Dallas, TX, tasked the team with designing Rally, an app to connect individuals with volunteering opportunities in the Dallas-Fort Worth area. The solution involved leading the design process from user discovery to high-fidelity prototypes, ensuring seamless collaboration with developers. Rally’s mission to drive positive community engagement was successfully achieved through this user-centered design.
The Problem
In today's fast-paced world, finding meaningful volunteer opportunities can be daunting and time-consuming. Despite challenges, the strong desire to make a positive impact drives many individuals to seek out meaningful volunteer opportunities. Streamlined platforms are needed to centralize these opportunities, making it easier for people to engage in activities that align with their values.
The Solution
Introducing Rally, where we simplifies volunteering for busy individuals by providing personalized opportunities, clear details, and effortless registration, ensuring a seamless experience.
Research
Competitive Analysis
User Personas & Interviews
Our research emphasized the importance of accountability in volunteering, leading us to interview two user personas facing challenges like time constraints and lack of transparency. These discussions provided valuable insights into their volunteering habits, frustrations, and the need for clearer impact tracking.
Key Insights
Empathy Map
To amplify our user interviews, we crafted empathy maps to delve deeply into the psychological and emotional experiences of volunteers. These insights drive our mission to create a volunteer platform that not only meets but exceeds the expectations of our users, fostering a more engaging and rewarding volunteer experience.
How Might We…
Educate Dallas residents about the unique needs of local shelters and provide a seamless experience that fosters increased donations and volunteering?
Features Prioritization
We focused on addressing the most significant pain points identified during our research. We prioritized these features to ensure Rally effectively meets user needs, enhances engagement, and maximizes the positive impact volunteers can make in their communities. By focusing on these core functionalities, we aim to create a seamless and rewarding volunteer experience.
Crazy 8’s Sketches
Our team brainstormed rapid sketches to explore diverse design ideas for Rally's user interface. Each member contributed innovative concepts within a short timeframe, fostering creativity and collaboration. This activity allowed us to generate a wide range of design possibilities and identify promising directions to further develop our design concept.
User Flow
The filtering system allows users to narrow down results based on location, cause, and time commitment, streamlining the search process. By prioritizing filtering options, we empower users to discover opportunities that align with their interests and availability, fostering a seamless and personalized experience from exploration to registration.
Low-Fidelity Wireframes
Mid-Fidelity Wireframes
Based on valuable feedback from Catarina and Alex during the testing of the low-fidelity app version, we are prioritizing improvements in key areas. To address concerns about the initial interface complexity, our focus is on streamlining navigation and improving usability.