Overview
Pringles is a beloved snack brand known for its bold flavors and playful personality. The challenge was to craft an ad that captured this vibrant spirit. The concept, “A Bold Arrival,” features a parachuting chip making a dramatic entrance—brought to life through a lively TV animation and a punchy social media video. A dynamic, memorable campaign that celebrates Pringles’ fun and adventurous edge.
“A Bold Arrival” Ad
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Advertisement Design (Fall 2024) and Advanced Computer Applications (Fall 2024)
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Adobe Illustrator, Adobe Photoshop, Adobe After Effects
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4-5 weeks
Animated Ads (TV Commercial & Social Media)
The TV commercial and social media ad bring Pringles’ playful spirit to life with a dynamic, paper-cut-inspired animation. The bold arrival concept unfolds as a Pringles chip parachutes into a vibrant world of flavor, creating a fun and adventurous visual journey. The concept adds depth and energy, capturing the brand’s lighthearted and bold personality.
20 Seconds TV Commercial
8 Seconds Instagram Ad