Phin
ROLE: Graphic Designer
TOOLS: Illustrator, Photoshop, InDesign
DURATION: 4 weeks
CREDITS: Stock Images - Unsplash
Overview
Phin draws inspiration from the timeless elegance and precision of the traditional Vietnamese phin filter, celebrating the bold, authentic flavors of Vietnam. The challenge was to increase global awareness and appreciation for Vietnamese coffee, bridging tradition with modern coffee culture. Through the design of a helpful infographic poster and thoughtfully crafted packaging for a Vietnamese coffee kit, the project aimed to showcase the richness of Vietnam’s coffee heritage while appealing to a contemporary audience. The design nurtures tradition while supporting the growth of Vietnamese coffee
Phin’s Vietnamese Coffee Kit
The goal was to create a kit that brings the rich, traditional coffee culture of Vietnam into the comfort of your home. Inspired by a "modern tradition" concept, I envisioned packaging that blends contemporary design with cultural authenticity, emphasizing functionality to enhance the at-home brewing experience.
Branding
Vietnamese Coffee Infographic Poster
The idea was to create an engaging and educational infographic poster that highlights the rich history, brewing methods, and cultural significance of Vietnamese coffee. The goal was to address the lack of comprehensive resources available online while celebrating the unique qualities of Vietnamese coffee. Insights into the target audience and a gap analysis of existing infographics informed the design, ensuring it would resonate with viewers and effectively showcase the story of Vietnamese coffee to a broader audience.
The Process
I utilized a warm, earthy coffee-toned color palette to reflect the essence of Vietnamese coffee culture. The typography combined sans-serif and serif fonts for a balance of legibility and friendliness, ensuring the design was both educational and visually inviting.