Oahu Poke
ROLE: Graphic Designer
SCOPE: Graphic Design & Branding
TOOLS: Illustration & Photoshop
DURATION: 3 weeks
Overview
Awards: Graphic Design -Society of Creative Excellence
Oahu Poke brings together the vibrant flavors of Hawaii and Japan, offering a fresh, fast, and fun dining experience that embodies the spirit of Oahu. Our brand is more than just food; it's a journey to the tropics with every bite. We are committed to creating dishes that not only delight the palate but also evoke the warmth and freshness of the sea, inviting you to savor the essence of the islands in each bowl.
Creative Process
Sketching, Analyzing, & Researches
In the first stage of building our brand, we dive into research to grasp the originality of poke bowls and the allure of Hawaiian cuisine. We explored what makes the dish popular, checked out various food brands, and got inspired by social media stories about restaurant branding. With our initial sketches and ideas, we aimed to capture the excitement of enjoying a flavorful poke bowl in Hawaii. The goal is to focus on reflecting the tropical vibes in our branding.
Thumbnails
Logo Designing, Color Palette, Refining
During stage 2 of the branding process, we dive into extensive exploration and apply it to designing our logo. This includes type manipulation, exploring our color palette, typography, and creating a logo mark. We want to make sure that it meets our design objectives and goals for Oahu’s branding. I also focus on menu design research through my sketches as well.
Branding
Logo Designing, Color Palette, Refining
During stage 3 of the branding process, we transition our sketches and thumbnails into digital designs, creating elements like the color palette, typography, and logo mark. This stage is crucial as we align our creative exploration with Oahu’s branding objectives, ensuring that every design choice supports our overall goals and vision for the brand.
Mockups
In the final stage, we transitioned from conceptualizing ideas to implementing actionable designs by creating mockups of Snuzzle. These mockups were crucial in visualizing how our brand would manifest in real life, allowing us to see and refine our brand’s aesthetic and functionality.
Menu Design
Restaurant Design
Coasters Design
Tote Bag Design
Social Media Design
To-Go Bowl Design