Oahu Poke

  • Portfolio Enhancement (Spring 2025)

  • Illustration, Photoshop, Figma, ChatGPT Sora & DALL-E (AI Image Generation), Unsplash

  • 5 weeks

Overview

Oahu Poké brings the vibrant spirit of the islands to Texas, combining bold Hawaiian-Japanese flavors with the warmth of true hospitality. Our brand identity embraces both ease and energy, designed to reflect how customers connect with the restaurant today—whether through a quick swipe on their phone or a relaxed dining experience. Here for the good times, aloha style!

App Loyalty Program

Every order adds up to something more. With each purchase, customers earn points that unlock rewards designed to surprise and delight. It begins with instant sign-up perks and continues with unexpected bonuses that build momentum. We make every interaction feel smoother, more personal, and worth returning for.

Website Design

The website brings the brand story to life with a clean, inviting design that captures the island-meets-Texas vibe. It offers an easy, seamless experience to explore the menu, order online, buy digital gift cards, learn about catering, and connect with the brand’s story.

Restaurant Experience (Indoor)

We offer flexible ordering via mobile app, in-restaurant kiosks, or in-person, all within a tropical-inspired space featuring indoor and outdoor seating. Guests can easily customize their bowls, whether enjoying a quick meal or a relaxed dining experience with friends. Poké can be enjoyed anywhere, at any time.

Restaurant Experience (Outdoor)

Social Media (Instagram)

The social media design reflects the brand’s vibrant personality with engaging visuals and playful messaging. Instagram is an ideal platform to grow the brand, offering a visually-driven space to showcase the brand’s personality, connect with customers, and expand reach through shareable content.

Merch & Brand Assets​​​​​​​

Merchandise and branded assets help extend the brand’s identity beyond the digital and physical spaces. Custom merch creates an additional revenue stream while fostering a deeper connection with customers who want to rep the brand. (Left: Stickers, Right: Tote Bag)

Branding

Oahu Poké serves up bold Hawaiian-Japanese flavors with a vibrant brand inspired by island life—think sea blue, palm trees, hibiscus, and island nectar. Bright, breezy, and built for good times—always aloha style.