“A Taste of Däzs” Campaign

ROLE: Graphic Designer

TOOLS: Photoshop, Illustrator, Adobe Firefly

DURATION: 2 weeks

CREDITS: Adobe Firefly, Unsplash (Stock Images)

Overview

"A Taste of Dazs" is a premium advertising campaign that elevates Häagen-Dazs as the ultimate indulgence in the ice cream industry. Through striking visuals and compelling storytelling, the campaign celebrates the brand's rich heritage, natural ingredients, and luxurious craftsmanship. Each ads frames Häagen-Dazs as more than just ice cream—a reward for life's moments, a treasure of taste, and a crowning symbol of indulgence. This campaign highlights how Häagen-Dazs continues to reign supreme as a treat worth savoring.

Creative Process

Design

Digital Composition (Social Media)

Digital Composition (Airport Display/Kiosk)

Haagen-Dazs Brand Book (Source: Love Creative)

Digital Composition (Billboard)