GOBankingRates
ROLE: Design Assistant Intern
TOOLS: Figma, Canva, Meta Business Suite, Linkedln, Google Sheets
TIMELINE: May 2024 - October 2024
CREDITS: Stock Images - Unsplash
Overview
GOBankingRates is a California-based platform dedicated to helping individuals make informed financial decisions by providing accessible advice, tips, and stories. I partnered with the team to enhance brand presence, and to develop a cohesive social media strategy that paired visually engaging content with relatable financial insights. Tasked with connecting to a diverse audience aged 20–45, I designed graphics tailored to resonate with different financial goals and life stages.
The Results
53%
Increase in Accounts Reached
Over the last 90 days, the updated social media strategy, and content led to a significant 53,252 accounts reached, with a notable 2,534% increase from non-followers, expanding beyond the existing follower base.
946%
A strong focus on engaging content resulted in 84,666 impressions, marking an impressive 946% increase in content visibility and engagement
Growth in Impressions
50%
Stories emerged as the top-performing content type, reaching 42.1K accounts, driving a 50% increase in overall engagement, and solidifying the content strategy’s effectiveness.
Boosts in Story Engagement
The Strategy
I work closely with the team to craft a social media strategy, focusing on creating and sharing relatable financial advice, tips, and stories that appeal to a diverse demographic aged 20-45. The goal is to foster a stronger connection with followers, encouraging more meaningful interactions and driving community growth. (Created in FigJam)
Social Media Graphics - GOBankingRates
Social Media Graphics - What The Why Podcast
What The Why, a second podcast by GOBankingRate, dives into the "why" behind our financial decisions, taking you on a relatable financial learning journey with the two GBR hosts. The podcast blends casual conversations and trending topics into a format that resonates with young, financially savvy listeners. Through reels, we focus on the financial learning journey with informative tips, and personal insights into the world of finance.
