Chatbooks

ROLE: Graphic Design Intern

TOOLS: Illustrator, Photoshop, After Effects, Figma

TIMELINE: January 2024 - May 2024

CREDITS: Stock Images - Unsplash

Overview

Chatbooks is a platform that transforms treasured memories into beautiful, accessible photo books, making it easy for anyone to preserve and celebrate life’s moments. The role focused on enhancing brand visibility by developing engaging social media content and advertisements that reflected the heart of the Chatbooks mission. By utilizing thoughtful design elements, cohesive color schemes, and typography aligned with the brand’s identity, the work ensured consistency and professionalism across all touchpoints.

The Results

30%

Increase in Brand Presence

The social graphics led to a 30% increase in followers, reflecting a growing audience interested in Chatbooks' offerings.

40%

The introduction of visually appealing and targeted content, including photo book product features, ambassador programs, and strategic giveaways, led to a 40% increase in likes, comments, and shares.

Increase in Engagement Rate

35%

A focused effort on creating engaging Instagram Stories contributed to a 35% increase in views, highlighting the effectiveness of social media platforms in reaching and retaining audience attention.

Boosts in Story Engagement

Social Media Graphics - Ads

I collaborated closely with the creative, social media, and marketing teams to promote Chatbooks' photo book products. I had the opportunity to bring fresh and exciting ideas into the graphics I created, ranging from ads to in-feed content, aligning them with Chatbooks' branding.

Mother’s Day Campaign 2024 - Graphics

I collaborated closely with the creative team at Chatbooks to create a comprehensive set of in-house branding assets that truly captured the spirit of the occasion. These assets, including ads, in-feed content, and stories, were thoughtfully designed to reflect the emotional significance of Mother’s Day, with a focus on themes of love, family, and cherished memories.