Chatbooks
ROLE: Graphic Design Intern
SCOPE: Graphic Design, Branding, Advertisement
TOOLS: Illustrator, Photoshop, After Effects, Figma
TIMELINE: January 2024 - May 2024
Overview
As a graphic design intern, I focused on enhancing brand visibility by creating social media content and advertisements for photo book products. I applied diverse design elements, precise color schemes, and appropriate typography that aligned with the brand's identity, ensuring consistency and professionalism across all content. These efforts led to a measurable 30% increase in product recognition, demonstrating the effectiveness of my design approach in improving brand awareness and engagement.
The Results
30%
Increase in Accounts Reached
The enhanced content strategy led to a 30% increase in followers, reflecting a growing audience interested in Chatbooks' offerings.
40%
The introduction of visually appealing and targeted content, including photo book product features, ambassador programs, and strategic giveaways, led to a 40% increase in likes, comments, and shares.
Increase in Engagement Rate
35%
A focused effort on creating engaging Instagram Stories contributed to a 35% increase in views, highlighting the effectiveness of social media platforms in reaching and retaining audience attention.
Boosts in Story Engagement
1. Social Media Ads
I collaborated closely with the creative, social media, and marketing teams to promote Chatbooks' photo book products. I had the opportunity to bring fresh and exciting ideas into the graphics I created, ranging from ads to in-feed content, aligning them with Chatbooks' branding.
2. Mother’s Day Campaign
For the Mother’s Day 2024 campaign, I collaborated closely with the creative team at Chatbooks to create a comprehensive set of in-house branding assets that truly captured the spirit of the occasion. These assets, including ads, in-feed content, and stories, were thoughtfully designed to reflect the emotional significance of Mother’s Day, with a focus on themes of love, family, and cherished memories.
Chatbooks’ Ambassador Contest
Working with the creative, social, and marketing teams, we initiated an ambassador subscription contest/giveaway inviting both existing and new ambassadors to participate. By showcasing their favorite Chatbook products and cherished moments, participants aligned with the Mother's Day theme. Through sharing, they entered giveaways and stood a chance to win exciting prizes, fostered community growth, and celebrated the unique bond of Mother's Day.
Final Design & Mockup
Designer’s Covers for Mother’s Day
Creative Process
During Mother’s Day, the creative team is tasked to come up with a photo book cover design that is Mother’s Day related to any concept. I was grateful to be a part of this experience, where my cover is showcased on Chatbooks’ platform alongside other talented designers for purchase! (Link to view here)
Mother’s Day Newsletter - April 2024
3. Father’s Day Campaign
For the Father’s Day 2024 campaign, I had the privilege of collaborating closely with the creative team at Chatbooks to develop in-house branding assets aligned with the Father’s Day theme. These assets were designed to be used across various social media platforms for advertisements and stories, highlighting our special occasion photo books.
Social Media Ads
In-Feed Content
I led an initiative at Chatbooks to showcase the different types of dads through lively social media graphics. By highlighting the various faces of fatherhood in a fun and relatable way, we captured the essence of the occasion. Additionally, these graphics served to promote our special occasion Father's Day photo books, offering customers heartfelt and personalized gifts for their dads.
Ambassador Subscription Contest
We continue to hold our ambassador subscription contest inviting both existing and new ambassadors to participate. By showcasing their favorite Chatbook products and cherished moments, participants aligned with the Father’s Day theme. Through sharing, they entered giveaways stood a chance to win exciting prizes, and fostered community growth.