Catapult Healthcare Solutions

ROLE: Digital Marketing Intern

TOOLS: Illustrator, Canva, GreatRecruiters, Meta Business Suite

TIMELINE: May 2023 - July 2023

CREDITS: Stock Images - Unsplash

Overview

Catapult Healthcare Solutions is a nationwide workforce service partner specializing in nursing, allied health, and non-clinical healthcare staffing. As Catapult Healthcare grew digitally, it encountered challenges in engaging its audience and expanding its online presence amid increasing competition and evolving user expectations. The role consists of creating social media content, SEO emails, and newsletters that boost social media reach by up to 30% in engagement, supporting the company’s mission and values.

The Results

10.1%

Increase in Followers

The efforts to create engaging and visually appealing content contributed to a steady 10.1% growth in the total number of followers, further expanding the brand's reach and influence.

343%

The strategic design and implementation of city-specific healthcare staffing flyers and social media campaigns led to a remarkable 343% increase in the number of accounts reached compared to the previous period.

Increase in Reach

225%

The thoughtful design decisions applied across various digital marketing channels resulted in a significant 225% boost in audience engagement, reflecting the effectiveness of the campaigns.

Boosts in Story Engagement

Social Media Templates

Infographic Flyers

I had the opportunity to collaborate with the marketing team of healthcare and recruiters to create 62 city-specific healthcare staffing flyers, utilizing strategic design to convey staffing messages and engage stakeholders effectively.