Catapult Healthcare

ROLE: Digital Marketing Intern

SCOPE: Graphic Design, Branding, Social Media, and Digital Marketing

TOOLS: Illustrator, Canva, GreatRecruiters, Meta Business Suite

TIMELINE: May 2023 - July 2023

Overview

Catapult Healthcare Solutions is a nationwide workforce service partner specializing in nursing, allied health, and non-clinical healthcare staffing. As a digital marketing intern, I created effective campaigns, SEO emails, and newsletters that boosted social media reach by up to 30% in engagement, supporting the company’s mission and values.

The Results

10.1%

Increase in Followers

The efforts to create engaging and visually appealing content contributed to a steady 10.1% growth in the total number of followers, further expanding the brand's reach and influence.

343%

The strategic design and implementation of city-specific healthcare staffing flyers and social media campaigns led to a remarkable 343% increase in the number of accounts reached compared to the previous period.

Increase in Reach (2-month period)

225%

The thoughtful design decisions applied across various digital marketing channels resulted in a significant 225% boost in audience engagement, reflecting the effectiveness of the campaigns.

Boosts in Story Engagement

  • May 2023 - July 2023

  • Instagram, Facebook, Linkedln

The Challenge

As Catapult Healthcare grew digitally, it encountered challenges in engaging its audience and expanding its online presence amid increasing competition and evolving user expectations. Competitive analysis revealed that rivals had achieved a strong online presence through effective digital marketing strategies driving significant customer growth.

One of its primary competitors, Aya Healthcare, had already established a robust online presence by leveraging effective digital marketing strategies that significantly boosted its customer growth.

The Solution

Working with the marketing team, I analyzed and enhanced existing visual assets to capture the brand's essence. The goal is to develop new templates for marketing materials to ensure consistent branding across platforms. Paying close attention to details like color schemes and typography, I crafted templates reflecting the brand's personality, establishing a strong visual identity and elevating the brand's presence.

Social Media Templates

With a meticulous focus on color schemes and typography, I developed templates that embody Catapult Healthcare's distinctive brand persona. These efforts have fortified our visual identity, significantly enhancing Catapult Healthcare's market presence and reinforcing its unique brand essence in the healthcare staffing sector.

Infographic Flyers

I had the opportunity to collaborate with the marketing team of healthcare and recruiters to create 62 city-specific healthcare staffing flyers, utilizing strategic design to convey staffing messages and engage stakeholders effectively.

Newsletter Design

I had the opportunity to design newsletters tailored for the healthcare staffing division. Employing strategic design principles, each newsletter effectively communicated timely staffing updates and aligned with our branding.