Overview
Catapult Healthcare Solutions is a nationwide workforce partner specializing in nursing, allied health, and non-clinical staffing. As the company expanded its digital presence, it faced challenges in audience engagement and standing out amid rising competition and shifting user expectations. My role focused on creating social media content, SEO-driven emails, and newsletters—efforts that increased engagement by up to 30% and supported Catapult’s mission to deliver trusted, people-first healthcare staffing solutions.
Catapult Healthcare Solutions
-
Digital Marketing Intern
-
Adobe Illustrator, Canva, GreatRecruiters, Meta Business Suite
-
May 2023 - July 2023
The Results
10.1%
Increase in Followers
The efforts to create engaging and visually appealing content contributed to a steady 10.1% growth in the total number of followers, further expanding the brand's reach and influence.
343%
The strategic design and implementation of city-specific healthcare staffing flyers and social media campaigns led to a remarkable 343% increase in the number of accounts reached compared to the previous period.
Increase in Reach
225%
The thoughtful design decisions applied across various digital marketing channels resulted in a significant 225% boost in audience engagement, reflecting the effectiveness of the campaigns.
Boosts in Story Engagement
Social Media Templates
Infographic Flyers
I had the opportunity to collaborate with the marketing team of healthcare and recruiters to create 62 city-specific healthcare staffing flyers, utilizing strategic design to convey staffing messages and engage stakeholders effectively.
